ROBIN RUTH

Robin Ruth is a global lifestyle and souvenir brand that blends fashion with travel, transforming traditional keepsakes into stylish, everyday items. Since its founding in 2002, the brand has grown to become the world’s largest souvenir company, with a presence in over 80 countries. Its Scandinavian journey began in Finland in 2010, followed by the launch of a Swedish branch in Stockholm in 2014.

In Scandinavia, Robin Ruth is known for its distinctive city- and nature-inspired designs that reflect the spirit of the region. Their collections feature everything from moose-patterned socks and stylish canvas bags to lightweight messenger bags and city-branded accessories. Whether it’s a cozy pair of socks adorned with Swedish motifs or a durable shoulder bag showcasing Finnish urban flair, the brand captures the charm of the Nordic landscape and culture in a fresh, wearable way.