The Knorr brand was established in Sweden around 1940. It was the wholesaler Carlson & Weslien at Högbergsgatan 41 in Stockholm that had acquired the general agency for Swiss Knorr. A few soups and meat and chicken broth were the Knorr products on offer.

The launch in Sweden only gained real momentum in the early 1960s. The background was that the American company CPC had taken over the Knorr brand in the late 1950s. People quickly became interested in the Swedish market because Sweden was at that time one of the richest countries in the world.

In order to get as much as possible out of the Swedish market, CPC decided to start a subsidiary in Sweden that would manufacture, sell and market products with the Knorr brand, and thus Carlson & Weslien's saga as general agent was over.