Toms was founded in 1924 by two business partners, Trojel and Meyer. Their first product was pastilles in an elegant box.

These were hard times in Denmark, and it was almost impossible to procure raw materials for confectionery and chocolate production.

Victor B. Strand acquired Toms in 1942. At the time, this otherwise flourishing business was at a bit of a standstill. As Victor B. Strand said with his tongue in his cheek, the factory had “a glittering future behind it.” But things would change!

Today, Toms has become one of the most well-known names in Scandinavian candy manufacturing, and with good reason.