The story of JOKK begins with a resourceful northern governor who came up with the idea to make use of what the wilderness had to offer. Already in 1972, the first Norrland berry drink was launched and quite soon the range was expanded with more flavors, including the classic cranberry drink. The name JOKK was added in 1988 and is Sami for stream or small river. A fitting name for a thirst quencher originating from the wilderness.