The story of how Lindvall's coffee came to be is based on willpower as well as romance. In the 1880s, the young Eric Lindvall leaves his hometown in the village of Undenäs in Västergötland to look for work. He wanders north and ended up in Tierp. There he fell in love with the shoemaker's daughter Josefina. They get married and in 1891 they start a colonial trade with spices, tea and coffee together.