Aroma have been making sweets since 1921. Gottfrid Eklund was the name of the man who, together with Max Forslund, started making caramel in a kitchen in Vasastan. They did everything by hand and sold to smaller stores in Stockholm and so the company took off. With over 100 years in the industry, the company is still Swedish-owned and still have their production in Stockholm, which makes them one of the few confectionery companies that still produces in Sweden.