TWEEK's founder, Åsa Rosén, has always had a fondness for treats in all their forms. When a busy lifestyle contributed to a state of exhaustion a few years ago, a long period of sick leave and slow recovery followed. Åsa began experimenting with diet to find ways back to a balanced life and explored what for her were new raw materials, food and crops that in various ways exhibited properties that are good for the body. This was the starting point for a completely new interest.
Dishes, pastries, bars - many exciting innovations took shape in the small kitchen in Stockholm. Over time, the product labs were directed more and more towards sweets and the goal soon became clear. Imagine if you could create a type of candy without having to add sugar - but which, despite that, tasted just as good as traditional candy. A candy with natural healthy flavors, based on raw materials with interesting properties.