O'boy was launched back in 1960 and has since been the Nordic region's most popular chocolate drink. The delicious chocolate taste is enjoyed by the people both hot and cold and at breakfast as well as on other occasions. In 1995, O'boy was bought up by the global company Kraft Foods, now Mondelēz International, which, among other things, owns brands such as Marabou, V6, Stimorol, Belvita and Oreo. The production of O'boy takes place today in the Marabou factory in Upplands Väsby outside Stockholm.