REDHEAD

Redhead is a Swedish premium potato chip brand founded by popular influencer and food creator Mauri Hermundsson (“Mustiga Mauri”). It officially launched on October 14, 2024, with production based in a factory in Södertälje—close to Mauri’s childhood area.

Redhead chips are deep‑fried for extra crunch and come in bold, expressive flavours like Chili Cheese, Dill & Wasabi, Sourcream & Onion, and Green & Garlic. The brand aims to offer a taste experience that feels both indulgent and genuine. In its first six months, Redhead generated nearly 45 million SEK in revenue, signalling strong early market acceptance.

Redhead positions itself as more than just a snack—it seeks to create something tangible, memorable and timeless, combining authentic flavour craftsmanship with Nordic roots.