FIBR

Fibr is a family-run company based in Edsbyn, Hälsingland, in northern Sweden, founded with a strong belief in the power of better nutrition.

With expertise in dietetics and agronomy, the company was created to shine a light on the importance of dietary fibre and its benefits for gut and heart health.

What began as small-scale oat bar production in a home kitchen has grown into a dedicated operation focused on developing recipes with optimised fibre content.

To ensure the highest standards of quality and safety, the company built its own factory from the ground up, enabling full control over production and guaranteeing products free from traces of the top 14 allergens.

Driven by a mission to champion food inclusivity in every aisle, the brand is committed to making high-fibre choices accessible to more people — while continuing to spread the word about fibre and its role in everyday wellbeing.